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Complete Ad Booking System – Online!
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| • Accessible through multiple trade portals |
| • Configurable rate cards |
| • Flexible and configurable workflow
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| • Interface with print rendering engine of InDesign server
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| • Online composition of images, classified display, ROP and composite ads |
| • Integrated with e-commerce and conventional accounting
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The PublishNow! Ad Booking module provides a web interface for your customers to place orders for classified display, ROP and composite ads over the internet. The intuitive interface can be tailored to the specific needs of trade advertisers – for example in real estate, auto sales or recruitment – as well as transient advertisers who require a more simplified process with secure online payments. |
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| Choices for trade advertisers |
Trade advertisers have a wide range of options for ad creation – all within the online workflow of PublishNow! OPEN. The self-service portal gives advertisers template based tools for the creation of ROPs or composite ads for full or part pages and these can be accessed, updated, proofed and placed at any time. Sales reps can also create template-based ads on behalf of advertisers in an interface that has access data and accounts for all their customers. For studio produced ads your customers can use their own agency or your inhouse studio with both workflows integrated to the complete ad booking process and managed by the advertiser. |
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| Upselling transient advertisers |
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More effective ad sales teams |
The PublishNow! Classified Market Place portal for transient advertisers is fully integrated with the Ad Booking workflow. The user interface is designed to present size and insertion rates plus special offers simply and graphically so thatadvertisers can immediately see the benefits of taking larger ads or longer periods and quickly select the most attractive option. |
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The ad sales team also gains benefits from PublishNow! Ad Booking. The browser-based interface gives immediate access to ad booking and tracking, customer management, credit checks and a powerful search function across customer, agency, work in progress, archived ads and pickup ads. The financial arm of the newspaper organization is also well served with online facilities for managing accounts receivable, integrated production of invoices and statements and financial reports. |
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